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About Paul Gross Jewelers

The Most Trusted Jewelry Company in Wisconsin Rapids

At Paul Gross Jewelers, our goal is simple. We want to add a little sparkle to your life.

We take great pride in offering the finest selection of diamonds, gemstones, jewelry, timepieces and unique gifts in Wisconsin Rapids. When you walk through our doors, you’ll be greeted with a smile and treated to the personal attention and friendly service you deserve. We want you to always feel welcome in our shop. Take your time. Savor the moment. Our friendly associates will strive to make every visit an enjoyable, “no-pressure” experience.

While styles may change, our focus on high-quality, finely crafted jewelry remains constant. We encourage you to stop by our shop and browse our wide selection of jewelry, diamonds and gemstones. We’re confident you’ll find the perfect piece for any outfit, event or special occasion.

We know why you shop with us. We’re here to help you celebrate the most important moments in your life. When you’re ready to pop the question, celebrate an anniversary or surprise a special someone with a gift they’ll never forget, you can rely on our knowledgeable and friendly staff to help you select the perfect gift for any occasion.

Our History

Paul Gross and Marcine Smith founded Paul Gross Jewelers in 1978. Robin Koeshall became a partner in 1989, and became the sole owner of the business in 1994.

Since our founding, customer service has always been at the heart of our business. We’ll do our best to make sure that you always leave with a smile. That’s our promise.

Our Promise

At Paul Gross Jewelers, we promise to be passionate about everything we do. We promise to offer the very best quality jewelry and gifts, and stand behind every product we sell. We also promise to operate with integrity.

Our goal is to earn your confidence and trust as well as your business. We promise to be here with a smile to help you celebrate the most important moments of your life. We are Paul Gross Jewelers, and we look forward to adding a little sparkle to your life.

Our Guarantee

At Paul Gross Jewelers, we sell only the finest quality jewelry and gifts. We also guarantee that every piece of jewelry is closely inspected, so you can purchase with complete confidence. We want your jewelry to always look the way it did on the day you purchased it. Bring your jewelry to us for a free inspection and cleaning to ensure that your treasures always look their best.