Learn All About the Exquisite Diamonds
at Paul Gross Jewelers in Wisconsin Rapids

When forever is important to you, it’s important
that you understand the ins and outs of diamonds.

Before you purchase a diamond, we encourage you to take some time to learn the basic information about diamonds – how they’re classified, etc. – so you can make an informed purchasing decision. The 4Cs classification – cut, clarity, color and carat – enables the comparison and valuation of diamonds. No one ‘C’ is more significant than another, and none will diminish in value over time.

Read through the information about each of the 4Cs below to gain a basic understanding of diamonds, and please do not hesitate to contact us if you have any questions whatsoever.


Cut refers to the angles and proportions of a diamond. It is the only one of the 4Cs that can be changed by the human hand. Diamond cutting requires incredible skill and years of training. The cutter polishes tiny surfaces known as facets onto the rough diamond. The most beautiful, brilliant diamonds will internally reflect light from one mirror-like facet to another, dispersing the light and reflecting it through the top of the gem. Diamonds that are cut too deep or too shallow lose light through the side or bottom, resulting in less brilliance and a less valuable stone. Cut also refers to the shape of a diamond. The most common cut diamond shapes are round, square or pear.


Clarity refers to the presence of inclusions or flaws in a diamond. Inclusions are naturally occurring features that provide a special fingerprint within the stone. Inclusions can include traces of minerals or fractures, occurring while the diamond was being formed in the Earth. As such, no two diamonds are alike.


Color refers to the degree to which a diamond is colorless. While diamonds can be found in many colors, white or colorless diamonds remain the most popular. Generally speaking, the more colorless a diamond is, the more valuable it is as well.

Diamonds are graded on a color scale ranging from D (colorless) to Z. Warmer colored diamonds are particularly desirable when set in yellow gold. Icy winter white colored diamonds look stunning set in white gold or platinum.

Color differences are very subtle. To the untrained eye, it is very tough to see the difference between an E and an F, for example. Truly colorless stones, graded “D” are treasured for their rarity. As they say, “beauty is in the eye of the beholder.” The importance of color, however, is subjective, as one of the world’s most beautiful diamonds, known as the Incomparable, contains hints of brown, amber and champagne colors.


Carat refers to the weight of a diamond. Often confused with size, carat is actually a measure of mass.

Independently Certified Diamonds

You can feel secure knowing every diamond at Paul Gross Jewelers passes exacting quality standards. We choose only the finest diamonds to provide our customers with incredible, long-lasting value. We know how important it is to purchase the best possible diamond for your money, and because we want to earn your business for a lifetime, we promise that every diamond we offer is hand-selected by our top diamond experts.

Still Have Questions or Need
Additional Information Regarding Diamonds?

Stop by or call us today at 715-421-3131 – we’d be happy
to answer any questions you have!